Ajay KumarDiscordance Mental Model — UX Design PsychologyWhat is Discordance?1 min read·Mar 28, 2022----
Ajay KumarTimesheet Kills CreativityOne day my boss after a client meeting asked me a question. “Do yo know how our client makes money ?”. He wanted me to understand the…3 min read·Apr 19, 2021----
Ajay KumarWhy we create PERSONAs ?When i started my UX carrier i was very fond about the word Persona, it sounds very fancy to me in design industry. I was learn a lot…3 min read·Feb 24, 2021----
Ajay KumarCX — Big Vs SmallWhen you start engaging with your customer, then probably the value of customer’s in global market come across. And dosen’t matter what…4 min read·Feb 14, 2021----